Rebel. Wear Sacredness & Fortitude
Picking what to wear is so mundane and exhilarating at the same time. Do we really want the letters on the front of the shirt define us? Unless those letters are Greek and you’re basing your personality on your college sorority or fraternity, then the answer is probably no.
Yet, how many times have we spotted an appealing tee, only for it to be desecrated with a "Not Today!", or a [insert mis-spelled Chinglish acclaiming hot-sale high fashion]? Or even worse - the quirky graffiti is hidden on the back, for us to catch at the very last minute (if we’re lucky). Of course, if we’re unlucky, we could be walking around for days with “Girl Boss” plastered on our backs. At work!
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Magick comes to the rescue in moments of a dull mood. When the thought patterns of platitudes come attacking and we are feeling uninspired and unmotivated during the day. Where is our solution??
We created these tees and leggings to love yoginis, meditators, peaceful warriors - those of us who are on a spiritual journey, in earnest.
To us, mindfulness is more than a calling, it's a necessity. To us, metamorphosis is the new existence. To us, metaphysics is the new physics (which is great because there’s less math involved).
The Rebellion Against the "Quiet Desperation"
Let’s be honest about the world we are dressing you for.
In 1854, Thoreau warned that "the mass of men lead lives of quiet desperation." He was right. Today, that desperation looks like a life lived entirely indoors, lit by fluorescent lights and measured in billable hours. Thanks to the default programing.
We reject the Program.
Magick is the counter-spell. We are the uniform for the escapees, the outliers, and the enlightened souls who looked at the standard programming such as "rat race", "achievement/people-pleasing", and similar trappings and decided to walk into the wilderness instead.
Your skull is filled with deflated dreams. Time to question beliefs.
We believe your life belongs to Awe. It belongs to the mountain peak, the difficult lift, the terrifying leap, and the serenity of total freedom. Don’t just exist. Go Rogue. Live Wild.
If you are fighting to reclaim your time, build your own wealth, and break free from the standard path, you are one of us. These clothes are engineered to move with you as you leave the herd behind.
We don't just sell clothes. We sell Pattern Interrupts. Science tells us that 95% of your day is executed by the basal ganglia—automatic habits running on a loop. You are sleepwalking through a "manufactured reality" designed to keep you productive, compliant, and numb.
Magick is the wrench in the gears. Our designs are loud because your programming is loud. Our message is "Go Rogue" because staying put is neurologically identical to dying. Don't just wear it. Use it to break the loop.
Wear sacredness and fortitude. Wear the awareness of the sacredness around and within us. Fight for time freedom, location freedom, and financial freedom. The tribe will teach us how.
The words we wear influence the words we say to ourselves and to the universe. The words on my shirts are personal power words, some of which I have repeated over 10,000 times, as affirmations over time. Really, I'm NOT exaggerating. I've had a diligent and enthusiastic journey, LOL!
The imagery on Magick works to serve the same - so we can be: uplifted. enliven.
Our hope for Magick clothes is simply this...
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May they uplift you in moments of need throughout the day. When you look in the mirror, may you embody these carefully-curated words (even though they appear backwards).
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May they pick you up.
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May they enliven your corner, and you remember the benevolence of the universe again.
Allow us the honor to dress you up with the awareness of sacredness, and you go into the world, and be the force that you are.
Don’t just exist. Escape and thrive.
Peace,
Jasmine (founder)
